Inside the (Semi-) Mysterious World of Trader Joes
If your family is at all like ours, you spend a lot of time shopping at one of the three Trader Joes stores in Marin. Their combination of good value, great service, offbeat atmosphere, and an eclectic selection of gourmet products keeps us going back. And, let's not forget the family-friendly aspects of the store—mini-shopper carts, free stickers, and rewards for finding Jojo the pony (in the Novato store) help keep children occupied and busy during those grocery shopping trips.
But what's the story behind Trader Joes? Did you know it's owned by a secretive German company? Where do all those private-label products they stock come from? How come many of their products—cheese, for example—are much less expensive than at other grocery stores?
Fortune Magazine recently took a look "Inside the Secret World of Trader Joes", and examines the history of the store, how it's run, and how it finagles those great deals.


Discover some of the finest Italian children's literature available at the third annual Festa del Libro, a children’s Italian book fair extravaganza that takes place Saturday and Sunday, August 29 and 30 at Book Passage in Corte Madera, and September 5 and 6 at Book Passage's second location in San Francisco's Ferry Building. Both events run from 10 am to 6 pm. Festa del Libro is also taking place this year in San Jose, during the Italian American Festa at Little Italy Kids School, noon to 6 pm, August 28 and 29. Story time, in Italian, takes place at the Corte Madera location at 11 am and 4 pm on both August 28 and 29.
Stacie and Simran are both Bay Area moms who recently started a kids' food adventure blog called “
Reducing waste and promoting environmental resposibility in their children is a priority with many parents. One way to help with this is to use a product like Fabkins, cool reusable cloth napkins for kids that are perfect for a child's lunchbox and at-home use, too. Fabkins were created and designed by Marin mompreneurs Joyce Raffo and Paige Rodgers. (We interviewed Joyce and Paige in 2008 about their product and business;
Our back-to-school Yubo lunchbox kit giveaway is over! Congratulations to Melissa D. of San Rafael, who chose the blue lunchbox with the cool shark faceplates (those are the ones that my son likes, too).
Last week we had a chance to try out the restaurant Brick & Bottle, which recently opened in Corte Madera in the spot Izzy's once occupied. At the helm of Brick & Bottle is acclaimed chef and Marin resident Scott Howard. Locals may remember his previous efforts at the highly regarded Fork in San Anselmo, and Scott Howard in the city. Brick & Bottle offers what it terms "simple California cooking" using super fresh local ingredients (no processed or frozen foods here) in a warm, family-friendly setting.
We just got our hands on one of this season's coolest back-to-school accessories—the Yubo lunchbox. Some would argue that a good lunchbox is a necessity for the well-equipped student, and the Yubo should make any kid or parent happy.