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Home | Welcome the Holiday Season at a Reimagined Mill Valley Winterfest!

Welcome the Holiday Season at a Reimagined Mill Valley Winterfest!

Mill Valley Winterfest

The 2020 Mill Valley Winterfest will still be taking place this year, but it's been reimagined in light of COVID-19! In lieu of the traditional Winterfest activities, the Mill Valley Chamber of Commerce will present a COVID- and family-friendly event that will be will be both virtual and dispersed.
The festivities kick off Friday, November 27 with the Winterfest Holiday Hunt, a three-week, scavenger hunt-style contest at more than 40 businesses throughout Mill Valley. The contest centers around Silver Stars, which business owners will place in storefront windows or inside their businesses. Kids, accompanied by a parent, will take photos of silver stars (as selfies in front of the stars they choose) in at least eight participating businesses, including amazing local restaurants and retail shops. The Holiday Hunt runs through Friday, December 18.
Holiday Hunters who email at least eight of their photos as attachments to, with their name and age in the body of the email, will be entered into a raffle for one of 20 $40 gift cards to participating businesses (one gift card per raffle winner). A series of clues will be posted about participating businesses for Holiday Hunters on the EMV Blog on November 27. Visit for rules and full details.
​The other half of the COVID-friendly Winterfest is a film that highlights the spirit of this landmark event, featuring local arts organizations, a pre-recorded tree lighting and, of course, appearances by Santa Claus at locations around town, including the Mill Valley Fire Department. Marin filmmaker Norm Hunter, who has spearheaded the Chamber’s ongoing Enjoy Mill Valley Films series highlighting some of the myriad creative businesses, organizations and people in Mill Valley, is helming the Winterfest film.
The Chamber will be debuting this Winterfest film on the Enjoy Mill Valley Blog via YouTube on Sunday, December 6, the usual arrival of Winterfest. The Winterfest Holiday Scavenger Hunt, and holiday film is FREE and open to the public. Visit for more details or call the Mill Valley Chamber office at (415) 388-9700.